Additional emblem for Red Cross

I heard in the news this morning something that is nothing less than an intercultural discussion:
So far, Israel (among others) could not join the International Red Cross and Red Crescent Movement, because no appropriate symbol (i.e. a symbol free from religious or cultural connotations, whatsoever) was available. The solution to this problem is the introduction of a third - new - emblem: a red frame in the shape of a square on edge, on a white background (Source: ICRC press release).